Dunham & Co

Creating a digital ecosystem for the modern cycling enthusiast

UX Design

Integration

Client

Dunham & Co

Industry

Health Retail

Website

dunhamco.com

Dunham & Co. needed to translate 150 years of cycling heritage into a contemporary digital experience. Our team crafted a seamless platform that connects their e-bike innovation with their traditional craftsmanship, developing touchpoints that serve both tech-savvy cyclists and heritage enthusiasts.

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The Problem

Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.

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The Solution

This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations.

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Feedback

“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”

Philippe Laurent

Global Digital Head

Additional work

Marco Pierre

Brand Strategy

Messaging

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